Three days you MUST offer free holiday shipping
Nov18

Three days you MUST offer free holiday shipping

In the National Retail Federation’s annual consumer spending survey, nearly half of those surveyed (48.2 percent) named free shipping and shipping promotions as the top factor for choosing a retailer. Even if free shipping isn’t part of your company’s everyday strategy, you might want to consider building one-day flash campaigns around free shipping for three particular dates. Here’s why: Monday, November 28 Cyber Monday is expected...

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10 ways to secure your ecommerce site from cyber-attacks
Oct21

10 ways to secure your ecommerce site from cyber-attacks

By guest author Sheza Gary, project strategist If you’re running an ecommerce site, you know one of the most important things is your site security. You’re collecting sensitive information from your customers, including their mailing address and credit card information. If a hacker steals any of that data, your reputation as a secure, trustworthy business is going to take a huge hit, and you’re likely to lose many customers. To make...

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Why Your Ecommerce Site Needs a FAQ Page
Oct07

Why Your Ecommerce Site Needs a FAQ Page

A little mystery can be exciting, but not when you’re on a website. A recent Salsify study reports 94 percent of users abandon a website if they can’t easily find the information about the site or company they need, and 68 percent of shoppers will stop supporting a brand they feel is indifferent toward them. That’s why a Frequently Asked Questions (FAQ) page is integral to showing visitors that you care about their shopping experience...

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How Online Retailers Can Prepare for the Holidays
Sep29

How Online Retailers Can Prepare for the Holidays

Summer is barely behind us, but the holidays are quickly approaching, along with the outstanding opportunity for ecommerce and shipping companies to meet or exceed yearly sales. With 103 million shoppers attacking their lists over Thanksgiving weekend last year as well as a 16 percent increase in first-time customers alone over the holiday shopping period, the next few weeks can make or break your business. Prepare now for that surge...

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9 Pointers for Better Product Photography
Sep23

9 Pointers for Better Product Photography

No one disputes the convenience of online shopping, but it falls short of traditional brick-and-mortar shopping in one major way: the ability for a customer to see or handle a product. That’s why good product photography should be a top priority for ecommerce sellers. Here are a few tips to get your listings picture-perfect in every sense of the term. Get to know your camera settings While most DSLR allow for novices to simply point...

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The Value of Proper Product Descriptions
Sep16

The Value of Proper Product Descriptions

Are your product descriptions on point? If they aren’t, you may not be seeing the sales you projected, plus higher cart abandonment and return rates. The simple truth is that in the world of ecommerce, product copy counts – a lot. While you want what you craft to be concise, it has to be descriptive enough to tell potential buyers exactly what to expect when their package arrives. What are some consequences to poor product...

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