Packaging: Your Company’s Reputation Depends on It
May04

Packaging: Your Company’s Reputation Depends on It

By Ramon Ray, editor, Smart Hustle Magazine Online retailers have a distant relationship with their customers. Unlike brick-and-mortar stores, they can’t meet shoppers face to face, instead relying on an easy-to-use website and customer service representatives to help consumers form an impression. But for online businesses, the shipping process is actually the prime opportunity to offer top-quality customer service. Just as...

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How to Wow Customers with Packaging & Shipping
Dec10

How to Wow Customers with Packaging & Shipping

Do you get excited when a package arrives at the door? Who doesn’t, right?!? Packaging makes a statement, and it’s a great opportunity to communicate to your customers and remind them why they bought from your store, not somewhere else. Whether you’re sending a pair of socks or a gallon of commercial paint, here are a few things to keep in mind as you create memorable box-opening-experiences for your customers. Your boxes don’t have...

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