6 Things To Do Now To Prepare For The eCommerce Holiday Rush


Can you believe it? Only a few weeks to go until December 25. 

Since the holiday are always hectic (especially for ecommerce), here are 6 things to do now to get ahead. 

  1. Plan ahead. There’s no way to pinpoint what your holiday sales will be, but you can estimate a potential range. Make plans now to ensure you have enough inventory and extra help and shipping supplies. Preparation is one of the only variables that you have complete control over as an ecommerce retailer. Own it.
  2. All Systems Are Go.  Now is the time to put systems in place so that you can ramp up quickly. For example, would your business run smoother if you used more or different ShipWorks’ Filters to sort orders? Or, maybe you need to update the photos and product descriptions on your website before the holiday rush. Whatever it is, do those tasks now so that you can focus on customer service and fulfilling orders in the Fall and Winter.  
  3. Communicate in advance to customers. Decide now if you will offer customers any extra incentives during the holidays. For example, will you reduce your shipping costs or give free shipping on “Free Shipping Day”?  Make plans on when you’ll communicate those incentives to customers, and if possible, design your marketing campaigns now so they’re ready to go long before you need them. 
  4. Manage customers’ expectations. During the holidays, you want everything on your website to be crystal clear. Misunderstandings about the finer details of a product or shipping can breed unhappy customers and take up valuable time to smooth over on your end—time that could be spent on other important tasks.
  5. Pack wisely. Remember, carriers’ process more boxes during the holiday peak season than at any other time. You will likely need extra shipping supplies to avoid possible damage en route. Order the shipping supplies you need early. 
  6. Protect your investment. Thousands of packages will be sent this holiday season. Chances are, your packages will arrive at the destination, but you also don’t need to take undue chances. Decide now whether or not you’re going to use shipping insurance on larger, more expensive items. If yes, do your homework now to decide the bestshipping insurance for your business. 

Do you have any tips? We’d love to hear them. Please share in the comments.