How to Use Social Media to Boost Business
May12

How to Use Social Media to Boost Business

As social media becomes an even larger driving force in marketing, creating great content is vital to expanding your brand. Statista reports that 78 percent of the U.S. population alone have at least one social media profile, and a little less than half of that percentage rely on social media to gather information on a brand or product. Here are three of the most used social media platforms and how they can help you expand your brand....

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Getting Started with Mobile Ads for Your Ecommerce Business
Mar23

Getting Started with Mobile Ads for Your Ecommerce Business

If you’re like 4 out of 10 mobile device users, you’ve made a purchase using your phone or tablet. And if you’re an ecommerce business owner, you’ve already taken steps to optimize your site for mobile users. But have you added mobile ads to your business plan? It makes perfect sense to reach shoppers where they are increasingly doing their shopping. Here are a few tips to help you get started. 1. Design ads with mobile in mind Don’t...

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Creating an Ecommerce Customer Newsletter
Dec16

Creating an Ecommerce Customer Newsletter

E-newsletters can bring your email marketing efforts to the next level. How? Unlike sales emails and social media posts, effective newsletters pack in more content to drive sales. The key, however, is to curate that content and making it relevant to your readers – or else that DELETE key will be fighting for your readers’ attention. Here are a few tips to help you get started, and to assist you in continuing to deliver an e-newsletter...

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Finishing Strong During Holiday Crunch Time
Dec09

Finishing Strong During Holiday Crunch Time

December is here, and Christmas is so close you can almost smell the gingerbread. Whether you’re ticking items off your shop’s to-do list or just now realizing you never created one in the first place, you can still close out the season – and 2016 – on a high note. Here are a few ideas to help you finish strong during and after the holiday crunch.   Have help on hand. You don’t want to have to delay or cancel orders because you’re...

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Getting Started With an Ecommerce Email Marketing Strategy
Nov14

Getting Started With an Ecommerce Email Marketing Strategy

Email marketing is an efficient and cost-effective to engage with existing and potential customers alike. Ready to get started? Here are some pointers to help you design and implement an email marketing plan for your ecommerce business. Use an Email Service Provider (ESP) to help get your email delivered. The ESP allows you to upload your list and then easily send targeted, personalized emails to each individual on your list. You can...

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Top 5 Tips for Paid Search
Oct14

Top 5 Tips for Paid Search

If you’re looking to increase traffic to your ecommerce site, paid search can be a highly effective marketing channel. Paid searches allow small firms to compete alongside larger operations by directing traffic equitably via the same search terms, essentially leveling the playing field at a reasonable price. Follow these 5 tips to help craft a paid search campaign.  Consider your goals. Decide your priority for your campaign....

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