Category: Marketing

Why high-volume customers choose ShipWorks for Warehouse

By Melissa Hedge on July 17, 2019

“We’ve increased productivity 370% in the last month alone. Without ShipWorks, we could not manage the volume of packages we ship.” – Dave Alwan, Echo Valley Meats The growing influence of Amazon on eCommerce has impacted customer expectations and leaving merchants and warehouses scrambling for ways to keep up. With this changing environment, sellers are looking […]

ShipWorks 2019 Trade Show Schedule

By Melissa Hedge on May 1, 2019

Conference Start Date End Date Location Venue Magento Imagine 5/13 5/15 Las Vegas, NV Wynn Hotel & Casino IRCE 6/25 6/28 Chicago, IL McCormick Place South Parcel Forum 10/28 10/30 Dallas, TX Gaylord Texan

ShipWorks 2018 Trade Show Schedule

By Melissa Hedge on April 2, 2018

Conference Start Date End Date Location Venue Operations Summit 4/3 4/5 Columbus, OH Columbus Convention Center Catalyst – Channel Advisor 4/17 4/19 San Diego, CA San Diego Convention Center Magento Imagine 4/23 4/25 Las Vegas, NV Wynn Hotel & Casino National Postal Forum (NPF) 5/6 5/9 San Antonio, TX Henry B. Gonzalez Convention Center […]

How to Use Social Media to Boost Business

By Melissa Hedge on May 12, 2017

As social media becomes an even larger driving force in marketing, creating great content is vital to expanding your brand. Statista reports that 78 percent of the U.S. population alone have at least one social media profile, and a little less than half of that percentage rely on social media to gather information on a […]

Getting Started with Mobile Ads for Your Ecommerce Business

By Melissa Hedge on March 23, 2017

If you’re like 4 out of 10 mobile device users, you’ve made a purchase using your phone or tablet. And if you’re an ecommerce business owner, you’ve already taken steps to optimize your site for mobile users. But have you added mobile ads to your business plan? It makes perfect sense to reach shoppers where […]

Creating an Ecommerce Customer Newsletter

By Melissa Hedge on December 16, 2016

E-newsletters can bring your email marketing efforts to the next level. How? Unlike sales emails and social media posts, effective newsletters pack in more content to drive sales. The key, however, is to curate that content and making it relevant to your readers – or else that DELETE key will be fighting for your readers’ […]

Finishing Strong During Holiday Crunch Time

By Melissa Hedge on December 9, 2016

December is here, and Christmas is so close you can almost smell the gingerbread. Whether you’re ticking items off your shop’s to-do list or just now realizing you never created one in the first place, you can still close out the season – and 2016 – on a high note. Here are a few ideas […]

Top 5 Tips for Paid Search

By Melissa Hedge on October 14, 2016

If you’re looking to increase traffic to your ecommerce site, paid search can be a highly effective marketing channel. Paid searches allow small firms to compete alongside larger operations by directing traffic equitably via the same search terms, essentially leveling the playing field at a reasonable price. Follow these 5 tips to help craft a […]

3 Ways to Improve Your Ecommerce Site’s Mobile Experience

By Melissa Hedge on August 25, 2016

Wondering how you can capture more sales from consumers using mobile devices? Check out these three tips to help optimize your ecommerce site for mobile use.

Advertising on Instagram — What You Should Know

By Melissa Hedge on July 28, 2016

With more than 500 million users (more than 300 million of which are daily users), there’s no doubting Instagram’s appeal. If you’re looking to advertise via social media, Instagram could be the right vehicle to get your business noticed.

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