Customer Success Story: USA DAWGS

The Customer

USA DAWGS is a globally diversified designer, manufacturer, and distributor of extremely comfortable, fun, high quality affordable footwear. DAWGS strengths include the ability to deliver consistent value by bringing innovative footwear products to the mass market. Headquartered in Las Vegas, Nevada, DAWGS markets its products through a variety of traditional wholesale, direct import, catalog and retail channels and has quickly become a leader in the emerging areas of internet e-commerce, flash and daily deal sites.

We interviewed with Karen O’Dell, VP of operations of USA DAWGS, here is what she told us about her experience with ShipWorks.

What was life like before ShipWorks?

Today, USA DAWGS processes an average of 2,000 to 5,000 packages a day, with up to 20,000 packages a day during peak season. Before ShipWorks, USA DAWGS processed all their shipments manually, making it difficult for them to grow the business. “During busy times, we had to round up all the employees to help process shipments quickly. It was not efficient so we knew we needed to find a way to automate our shipping process, especially after seeing the way our online business was going.”

Why did you select ShipWorks?

USA DAWGS was looking for a shipping solution that was scalable as it grew its business.

–  Seamless Integration and Ease of Use

USA Dawgs uses Shopify for their online store and sells on a number of marketplaces, such as Amazon and eBay. They manage all their stores through ChannelAdvisor and use NetSuite as their ERP system. “We needed a shipping solution that integrates with ChannelAdvisor, NetSuite, and our Shopify store. Not only did ShipWorks do that seamlessly, it allowed us to manage all our shipping carriers in one place and processed shipments quickly.”

– Cost-Savings                                                                             

“ShipWorks’ rich features helped increase efficiency in our shipping operations. We are able to get all the great features ShipWorks has to offer at a very cost-effective price point. For a small company like us, this is important.”

What’s one of your favorite ShipWorks features?

“ShipWorks offers many different customization options. It allows us to easily customize packing slips for each customer.”

What advice would you give an entrepreneur starting an e-commerce business?

“Look at automation to grow faster, especially for shipping and tracking. Tracking is important in e-commerce, and the right technology will allow you to get tracking information out to your customers quickly. Solutions like ShipWorks are great because you don’t need to spend a lot to increase efficiency.”

To learn more about USA DAWGS, please visit their website at